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Search results for “personal data”
Counting on marketing and AI to stay on one’s travel wishlist
12/08/2021
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10:36:50 AM
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Travel brands are looking at the blend of data, data processing technology, luring content and marketing mix to reach out to the right audience.
Female travelers report in 2021: Strong desire for new experiences and quality services
03/09/2022
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11:03:47 AM
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China has nearly 400 million female consumers aged 20-60, contributing an annual expenditure of USD 1.58 trillion.
Keeping pace with the evolving Internet landscape in China
01/06/2022
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11:38:11 PM
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Be it for regulatory directives or where China's digital economy is headed, travel brands need to be agile to make the most of the situation.
With no walled gardens, marketers gear up for new era in ad tech in China
12/30/2021
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3:19:53 PM
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The Chinese government’s decision to do away with closed ecosystems is a welcome change and marketers expect to reap certain benefits. But it doesn’t mean the impact of WeChat or Fliggy is going to reduce in any manner.
BTG Homeinns studies guest behaviour, inches toward micro-segmentation
01/12/2022
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6:04:37 PM
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The leading Chinese hotel company is looking at the group’s loyalty programme to gain a deeper understanding of guests.
Omicron casts shadow over holiday travel, but sun and snow destinations bring hope
01/20/2022
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3:15:34 PM
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Flight bookings for the upcoming holiday period were 75.3% behind pre-pandemic levels but 5.9% ahead of last year’s dismally low levels.
Hopper banks on data algorithms and tools to expand in Asia Pacific
01/03/2022
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9:25:36 PM
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The U. S.-based company asserts that its proprietary algorithms are enabling it to come up with novel travel products.
Snow tourism revenues to hit $50 billion; HK bans transit travelers from 100+ countries | Daily Brief
01/11/2022
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11:55:27 PM
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Omicron inches closer to Beijing ahead of Winter Olympics; Study underlines strength of luxury market rebound and China’s rise.
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